How to Build a PT Client Base

Building a client base largely relies on one thing: marketing. Letting everyone know about your business and the successes you’ve achieved (even if it’s your own fitness journey) is one of the most effective ways to generate new leads and attract new clients to you. So let’s look at the different forms of marketing you can use to help build a client base.

Marketing Your Personal Trainer Services

Social media

This is one of the simplest, cheapest and most effective forms of marketing available to personal trainers. Share success journeys, before and after photos, reviews from clients, health and fitness tips…anything that will make potential clients sit up and take note of your business. You could offer free or discounted sessions to hook people in.

Produce marketing materials

This can be anything from pamphlets to business cards to posters to weekly emails to your own blog or website. You can spend as little or as much as you want on this, but take the time and effort to make sure it represents you, your brand and your services in the best possible way to attract clients. Which brings us to the next point…

Know your target audience

What is your favourite type of training, or the one you’re best at? If you’re really into weight lifting or bulking up, focus on those that want to build muscle. If you get a kick out of seeing people lose weight, target your marketing materials to that type of service.

Make yourself stand out

So this may be easier said than done but when you’ve got the above points into action people should already be aware of your services. So make sure you shout about your talents! Got a specialist qualification? Let people know about it! Helped people lose a combined ton of weight? Use the stats! Has one of your clients beat their personal best or done well in some type of fitness challenge or event? Tell the world!

Real life examples are one the best forms of personal trainer marketing which in turn will help to grow your client base. Remember you only need 15 – 20 clients to work 30 – 40 hours a week and by following the above tips you should be well on your way to achieving that target.

Personal Trainer Franchise Opportunities

If you’d like some help with getting your personal trainer business started, Logic Trainers offer amazing personal trainer franchise opportunities across the UK that provide everything you need to kickstart your PT business. From marketing materials to pre-generated leads to regular business meetings and support, it’s a fantastic way to get your personal training services off to the best start!

Find out more about our personal trainer franchise opportunities by calling our team on 01772 281090.